We live in a capitalist country that’s driven by creativity and innovation. “The way we’ve always done it” only lasts until someone comes up with a better way to do it.
Did you know that Kodak invented the world’s first digital camera in 1975? Even though it doesn’t sound right, that’s true. But the digital cameras that we know didn’t become popular until the late 1990s or early 2000s. Why such a discrepancy? You’ll never believe it. Kodak sat on the technology because executives thought it would drive them out of the film business.
Back when film was the way we did pictures, Kodak had a major market share of that industry. The company let one of its employees try some hare-brained experiment with digital technology, and he was actually able to take digital pictures in the lab. Rather than play this hand and better position itself for the future, Kodak focused only on the present business environment and buried the technology. Instead of looking where it could go, it tried to prevent the present day from turning into tomorrow.
There are many Christians guilty of the same line of thinking. I understand that traditions are very important, but that doesn’t give license to sacrifice effort to reach people with the news of what Christ has done for them. The church should not be the guardian of tradition unless the tradition we’re talking about is inventing new ways to reach the lost. Solidify evangelism as the tradition, then foster and encourage new ways of doing it.
The church is not made of buildings, it’s made of people. The way people in society interact today is different from the way they interacted 10, 20, or 30 years ago. Looking forward from where we are now, the way people interact will likely continue to change in the future. Speaking generally, Millenials or members of Generation Z think and interact much differently from Baby Boomers or the Silent Generation. Is it something to bemoan? Maybe, maybe not; I think it’s just the reality to which we must adapt. It’s an opportunity for Christians to innovate new methods by which they spread the news. Christians should think like corporate marketers: how can we spread the message of Christ in an effective manner?
By way of example, one of my spiritual gifts is exhortation, and one of my talents is writing. A hundred years ago, that combination would result in something that looks very different from the blog I write today. Back then it might have been a regular column in a newspaper or magazine, or maybe a book of some kind. The modern version is something that’s available for anyone in the world to see. While the methods are different, the goal is the same: encourage readers to live a life of higher impact for Christ using the gifts, talents, and resources entrusted to them. In light of that example, visualize the things you can do, and how you can do them differently than the way they’ve already been done.
As long as we spread the message, it will take root where and when God wants it to. We’re commanded to spread the word and make disciples of all nations, including our own. In a world where everything is relative, there are people that are hungry for truth. What part will you play in delivering that truth to them?
Programming note: between Memorial Day and Labor Day, I’ll be cutting back to posts once a week for most of the time. It’s too early to tell, but that might become permanent. Thanks for reading!