Very few people know this about me (or remember it), but I had an odd way of trying to make extra money once upon a time. After college I moved back in with Mom and Dad and my main job was working in construction while I paid back student loans. The money was good, but the job usually only went until about 3 pm and I had some extra time and energy as a young 20-something, so I went looking for a side hustle. Oddly enough, there was a brief chapter in my life where I was a telemarketer.
Now you have to understand, I hate when telemarketers call me, so it was an interesting development. This was more than 20 years ago; back then it wasn’t robo-calls, it was actual pick-up-the-phone-and-call-someone stuff. I got a huge list of phone numbers, broken down by Eastern, Central, Mountain, and Pacific time zones. I didn’t have names, just phone numbers. To provide privacy to our home phone number, the system was set up so I’d call and log into it, and then I’d be able to dial other phone numbers from there.
I had a script to use for pitching the product. Truth be told, I don’t even remember what I was trying to sell, or who I worked for. I called so many phone numbers. Hardly anybody answered. It would be some ridiculous ratio like, call 10 numbers to get someone who picks up, but only one in 10 people you talk to would even listen to your whole pitch, so you’d have to make like, a hundred calls before you even get a glimmer of hope. (And that’s probably being generous.) Between all those calls and tying up Mom and Dad’s phone line, it didn’t take me long to figure out that this wasn’t worth the effort for me. I quit without ever making a sale.
Not to discourage anybody, but it can kinda feel like that sometimes with spreading the Gospel. You can have tons of conversations, you can scatter that seed far and wide, and you can live your life in a way that people know there’s something different about you, but sometimes you wonder if you’re making a difference for the Kingdom of Christ.
For those of you who may feel this way, I’d like to point you to the parable of the sower, found in the books of Matthew, Mark, and Luke. As Jesus explained the parable to them, He explained that some people who heard the Gospel received it with gladness but then rejected it at the first sign of trouble, or how others had the Good News choked out by worry or wealth. Finally though, He talked about the good soil. Matthew 13:23 says “But the seed falling on good soil refers to someone who hears the word and understands it. This is the one who produces a crop, yielding a hundred, sixty or thirty times what was sown.”
This is very heartening news! Although there will be varying degrees of fruitfulness, this verse is saying that all Christians will be fruitful to some degree. Nobody’s wasting their time. Don’t quit spreading the Good News. You might not be there when someone “crosses the threshold,” but your efforts can be part of the collective body of work that it takes to get them to that threshold. Think of a tree branch that snaps under the weight of snow in a snowstorm. On their own, each individual snowflake doesn’t do much, but at the direction of the Holy Spirit, the collective weight of all of them brings them to the point where something big happens.
So keep spreading the news with gladness wherever you are and in whatever role you find yourself. You’ll only find out the full story of your impact in Heaven.