Well here we are, less than two weeks out from the election.
We’ve reached the point in election season where polls have begun tightening. This is normal, and is kind of a predictable thing. This explanation for why this happens is going to sound a little conspiracy-theory-ish, but you can go back and look at data from past elections and find it holds true in many cases.
To be honest, polling data isn’t super useful except for giving news commentators something to talk about. If that’s true, why start showing polling information months ahead of the election? The answer is a little counterintuitive. Poll results are released very early for the purpose of beginning to shape public opinion, not to measure it. Pollsters are very rarely politically agnostic. They want to steer the public toward a certain outcome, either by disheartening people supporting one candidate or by making them want to throw in with the winning team. This is why you’ll hear campaigns sometimes refer to their internal polling data. They wouldn’t need internal polling if the publicly available polling was reliable.
All right, so pollsters want to shape public opinion, but why do polls start tightening as the race nears an end? Well, it’s because pollsters aren’t stupid. After this election, there will be another election, and then another one after that. As political races near their conclusion, pollsters begin conducting polls more accurately, enabling their future selves to showcase accurate examples of their past work, including working with solid methodologies and appropriate sample sizes, to potential clients. As those methodologies change, they move away from tactics used for shaping opinion, and more toward those used to capture accurate snapshots of it. One way that’s done is by moving toward a more equal balance of both sides of an issue in the polling data (instead of an early poll of 1043 people comprising 573 Democrats and 470 Republicans, they’ll move closer to a 50/50 split, for example).
Just a note on why Donald Trump’s actual level of support is normally more than what shows up in polls. Political pundits, the news media, and a variety of others have done such a good job demonizing Trump, making people think he’s “unhinged” or a “threat to Democracy,” that people are sometimes reluctant to express support for him to anyone outside their trusted friends/family. They just don’t feel safe being honest with pollsters looking to get an idea of the level of support each candidate has. They’re more likely than Kamala Harris supporters to either skip answering a survey altogether or answer “I’m undecided” instead of verbalizing their “controversial” support for Trump. I think this is one of the biggest reasons Trump’s level of support gets underestimated. I think Trump is more likely to have this “hidden support” than Harris is. If that’s true, Harris’ level of support in the polls is about as good as it’s going to get, but Trump could still have some additional room to run.
As far as the national poll, the Democratic candidate usually wins that one. It’s not how you win the White House, though. Our elections are not decided by popular vote; they’re decided by the Electoral College method. National polling is essentially meaningless. You win the presidency by getting to 270 electoral votes, not by winning the popular vote. That’s why accurate polling from battleground states is so highly sought after.
If you live in a battleground state, you’re probably sick of seeing political ads on TV, hearing them on the radio, or getting them in your mailbox. I can’t help with the TV and radio versions, but I can tell you how to cut back on the amount of junk mail, phone calls, and door knocks from campaign volunteers you receive. Campaigns can be very smart with the money available to them. They don’t often spend money on canvassing or flyers when they don’t need to. Kamala Harris doesn’t need to campaign in Massachusetts or Maryland; she’s going to win those states. It would be a waste of money then, to send political flyers to supporters in those states. That money would be put to better use in a state or area where the outcome is less certain.
You may already know that your voting record is publicly available. Not your record of who you’ve voted for, mind you…your record of past elections you’ve shown up to vote in. Cost-minded campaign officials target the people with a demonstrated history of voting. As early- and mail-in voting begins, election officials remove the names of people who have voted from the pool of remaining eligible voters. This data is available to all campaigns. If they know you still haven’t voted, they see you as someone they still want to send advertisements to. If you want to help a campaign financially without actually donating to them, vote early so the campaign can spend its resources on someone who may still be considering voting. If you want to stop getting phone calls and junk mail, vote early. Doing so will remove you from the list of registered voters still eligible to vote, rather than you.
One final tip. Let’s say you’re not happy with either candidate but will still show up to vote for your choice of Senator and Congressional Representative. Many people doing this will skip over the presidential portion of the ballot. That’s something you don’t want to do. Doing it this way enables somebody without scruples, whoever that might be, to hijack your legitimate ballot and vote for their preferred candidate, having it count as much as every other ballot during a recount. Still don’t want to vote for either of the major party candidates? Choose somebody to write in. I hear Mickey Mouse consistently appears as one of the top write-in candidates. Writing in someone’s name, even if it’s not a real person, prevents the ballot from being misused in that capacity.
Keep the elections in your prayers. No matter where we are two weeks from now, almost half of the country is going to be unhappy with the outcome. Pray that the process would be secure, that people will trust the system, and that the winner would be a president for all Americans. We know nobody in power gets there without God’s allowing them to, but outcomes can still be tough to accept when your will doesn’t line up with God’s.
